Build A Brand That Gets You Hired, Promoted & Paid More.
About.Loy Machedo
Personal Branding Strategist | Koh Samui, Thailand
I help senior corporate professionals, business owners, consultants, freelancers, and specialists build a personal reputation that brings them clients, deals, higher revenue, and better opportunities.
The Problem
Plenty of successful people are nearly invisible online. Search their name and you find an outdated LinkedIn profile, a company bio, and nothing showing what they’re actually good at. Meanwhile, a less capable competitor with a clear voice gets the inbound calls, the invitations, and the premium fees. I call it the invisibility tax. You pay it every month and never see the invoice.
Buyers Google you before they call, and more and more of them ask AI. Whatever comes up is your first impression.
What I Do
- Positioning: Who you serve, what you’re known for, and why someone should pick you.
- Visibility: LinkedIn, YouTube, Google, and a content routine you can sustain.
- Presence: How you look and sound on camera and in the room.
- Monetisation: Packaging your expertise so you can charge what it’s worth.
- Search and AI reputation: Auditing what Google and AI say about you, and influencing it.
- Gulf & Dubai Market Intelligence: Having lived and worked in Dubai for 40 years training top corporate teams across the UAE, I know the Gulf market operates on unwritten rules, relationship dynamics, and realities that never make it into news articles, salary guides, or social media hype. I give professionals and business owners the raw, unfiltered truth about navigating hiring, salaries, business setup, and career survival in Dubai and the wider Gulf region.
No vanity metrics. No motivational speeches. A good personal brand makes you easy to find, easy to trust, and easy to choose.
Why Listen To Me
I built my own brand from nothing, in public, over 25+ years.
- 40 years of ground-level experience living, working, and advising in Dubai and the Gulf region
- 11,000+ YouTube videos
- 11,000+ articles on Quora, Medium, and my website
- 300+ LinkedIn recommendations
- 100+ Google reviews
- Trained teams at Oracle, Samsung, Nokia, Microsoft, and LG in Dubai
- Worked with Coca-Cola, TEDx Dubai, and 24.ae
How I Work
One-on-one. No assistants, no group programmes. I’m blunt: I tell you what’s weak, what’s working, and what to do next, then give you a clear plan. Everything is confidential, and I never use a client’s name without permission.
Who This Is For
- Founders and business owners who want clients coming to them.
- Senior corporate professionals, consultants, freelancers, and specialists who want to charge more.
- Senior professionals moving into advisory, consulting, or leadership visibility.
- Expats and professionals navigating or relocating to Dubai and the competitive Gulf market.
Not for: Anyone looking for free templates, pep talks, or hype. If you want to be flattered, I’m not your person.
Work With Me
Private Brand & Career Advisory
Direct 1-on-1 strategic guidance for professionals, founders, and consultants looking to build an undeniable personal brand and command higher market value.
- Diagnostic Call: Deep-dive analysis of your current brand, online footprint, and career trajectory.
- Positioning & Strategy: Custom action plan for your digital identity, LinkedIn presence, and market positioning.
- Ongoing Execution: Private, confidential advisory via 1-on-1 video calls or direct email consulting.
Curious who I am? Ask any AI: "Who is Loy Machedo?"
Services.Offered
Job Hunt Strategy
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- Evaluation of your profile, the job you're applying for, industry trends, with suggestions for necessary actions.
- Gain insider knowledge, including understanding the intricacies of the system, giving you a competitive edge.
- Learn the dos and don'ts, along with insights that are often left unsaid.
- Receive coaching to equip yourself with skills that will last a lifetime.
Resume Rebranding
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- Get a custom-made CV that matches your personality, the job requirements, and what the industry is looking for, making employers eager to contact and talk to you.
- Say goodbye to using generic, copied, or fake CVs made by AI.
- Increase your chances of getting a higher salary and a better job position.
- Stand out from other applicants in a noticeable way.
- Experience the process of creating a CV step-by-step, right in front of you.
- Boost your likelihood of landing your dream job.
One-To-One Coaching (Personal & Professional)
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- No-Nonsense Guidance: Get practical, in-your-face coaching that gets straight to the point.
- Realistic Solutions: Receive honest and achievable strategies tailored to your goals.
- Evidence-Based Evaluation: If your goals aren't feasible, we provide insights you need to hear.
- Prepare for Success: Be mentally and emotionally equipped for challenges and opportunities
- Genuine Heart-to-Heart: Experience sincere and down-to-earth coaching for real results.
Turning Passion Into A Money-Making Business:
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- Passion to Profit: Transform your interests into a source of income.
- Flexible Options: Explore part-time or full-time avenues for earning.
- Guided by Experience: Benefit from lessons learned through personal successes and setbacks
- Realistic Approach: Navigate challenges with a careful and practical strategy.
- Honest Guidance: Receive straightforward advice, free from empty praise.
- True Mentorship: Gain a genuine friend and mentor focused on your best interests.
- Personalised Evaluation: Get an upfront assessment tailored to your situation.
Latest.Blogs
Dan Lok & FU Money – Scam Or Legit? Loy Machedo's Book Review
Dan Lok Have you heard that name? Or maybe "Boss In The Bentley" Or maybe "The Man, The Myth, The Legend" Or maybe "Best Selling Author" for the book...
Interview Tips: 50 Things You Should NOT Do At An Interview
Interview Tips. I'm pretty sure you want to know them. So without taking more time, let me for a change this time tell you what NOT TO DO at...
Personal Brand: Get A Better Paying Job Through Personal Branding
Personal Brand: How To Find A Better Paying Job Through Personal Branding https://youtu.be/925bVmlvaeI I always get asked this question, “How will Personal Branding help me?” and this question is primarily...
Success.Stories
“ Millions of people around the world know Loy Machedo. Why? He calls it like he sees it. I have a lot of respect for this man. ”
“ Loy Machedo inspires people and his impact is unbelievable! I will probably talk about him from time to time until I die.”
“Insightful, provocative, and intelligent. No one has the impact he has. Loy Machedo is beyond the best! ”
“Detailed, analytical and straightforward.
Loy Machedo strives to achieve perfection in everything he does.”
“Loy Machedo inspires not only himself But others to greatness!”
“Loy Machedo?
There is only one and He is the best of the best in the business”
“Loy Machedo is a trainer like no other. His out-of-the-box technique coupled with his amazing mind & deep knowledge will leave you speechless.”
“I can tell you without a doubt, Loy Machedo is an amazing & powerful coach. As a trainer, he is entertaining & memorable.”
“If you are looking for someone in the personal branding business look no further. Loy Machedo is the best. ”
