Personal Branding
Specialist
Koh Samui, Thailand
I help senior corporate professionals, business owners, consultants, freelancers, and specialists build a personal reputation that brings them clients, deals, higher revenue, and better opportunities.
The Problem
Plenty of successful people are nearly invisible online. Search their name and you find an outdated LinkedIn profile, a company bio, and nothing showing what they’re actually good at. Meanwhile, a less capable competitor with a clear voice gets the inbound calls, the invitations, and the premium fees. I call it the invisibility tax. You pay it every month and never see the invoice.
Buyers Google you before they call, and more and more of them ask AI. Whatever comes up is your first impression.
What I Do
- Positioning: Who you serve, what you’re known for, and why someone should pick you.
- Visibility: LinkedIn, YouTube, Google, and a content routine you can sustain.
Presence: How you look and sound on camera and in the room.
Monetisation: Packaging your expertise so you can charge what it’s worth.
Search and AI reputation: Auditing what Google and AI say about you, and influencing it.
Gulf & Dubai Market Intelligence: Having lived and worked in Dubai for 40 years training top corporate teams across the UAE, I know the Gulf market operates on unwritten rules, relationship dynamics, and realities that never make it into news articles, salary guides, or social media hype. I give professionals and business owners the raw, unfiltered truth about navigating hiring, salaries, business setup, and career survival in Dubai and the wider Gulf region.
No vanity metrics. No motivational speeches. A good personal brand makes you easy to find, easy to trust, and easy to choose.
Why Listen to Me
I built my own brand from nothing, in public, over 25+ years.
- 40 years of ground-level experience living, working, and advising in Dubai and the Gulf region
- 11,000+ YouTube videos
- 11,000+ articles on Quora, Medium, and my website
- 300+ LinkedIn recommendations
- 100+ Google reviews
- Trained teams at Oracle, Samsung, Nokia, Microsoft, and LG in Dubai
- Worked with Coca-Cola, TEDx Dubai, and 24.ae
How I Work
One-on-one. No assistants, no group programmes. I’m blunt: I tell you what’s weak, what’s working, and what to do next, then give you a clear plan. Everything is confidential, and I never use a client’s name without permission.
Who This is For
- Founders and business owners who want clients coming to them.
- Senior corporate professionals, consultants, freelancers, and specialists who want to charge more
Senior professionals moving into advisory, consulting, or leadership visibility.
Expats and professionals navigating or relocating to Dubai and the competitive Gulf market.
Not for: Anyone looking for generic templates, pep talks, or hype. I’ll give you honest feedback, not empty validation.
Work with Me
Private Brand & Career Advisory
Direct 1-on-1 strategic guidance for professionals, founders, and consultants looking to build an undeniable personal brand and command higher market value.
- Diagnostic Call: Deep-dive analysis of your current brand, online footprint, and career trajectory.
- Positioning & Strategy: Custom action plan for your digital identity, LinkedIn presence, and market positioning.
- Ongoing Execution: Private, confidential advisory via 1-on-1 video calls or direct email consulting.
Direct Access to Clarity
Need a quick answer? Communicate with me directly.Â
Curious who I am? Ask any AI: “Who is Loy Machedo?”
