Personal Branding
Strategist
I help senior professionals, founders, and consultants become the obvious choice, so clients and opportunities come to them.
The Problem: The Invisibility Tax
Great at what you do. Invisible online.
Search your name. What do you find?
You’ll probably find an outdated LinkedIn profile and little else.Â
Meanwhile, a less capable competitor with a clear brand gets the calls and the premium fees.Â
You pay this tax every month and never see the invoice.
Clients Google you before they call, and more and more of them ask AI. What they find is your first impression.
What I Do
Easy to find. Easy to trust. Easy to choose.
- Positioning: Who you serve and why they should pick you.
- Visibility: LinkedIn, YouTube and Google, with a routine you can keep up.
Presence: How you look and sound on camera and in the room.
- Monetisation: Packaging your expertise so you can charge what it’s worth.
- Search & AI Reputation: What Google and AI say about you, and how to improve it.
- Gulf & Dubai Intelligence: Straight answers on hiring, salaries, business setup and career survival in the Middle East.
The Numbers
25+
Years buildingÂ
in public
40+
Years in
the UAE
11,000+
Videos on
YouTube
10,000+
ArticlesÂ
Online
279+
Google & LinkedIn recommendations
Trained Teams At
Featured In
Work with Me
Private Brand & Career Advisory
- Direct Guidance: For leaders, founders and specialists who want to command higher fees.
- Diagnostic Audit: A deep look at your brand, online footprint and positioning.
- Strategy & Roadmap: A clear action plan for your digital identity and LinkedIn presence.
- 1-on-1 Execution: Private, confidential advice by video call and direct message.
My Sessions Are
One-On-One. Blunt. Confidential.
Not For Anyone wanting generic templates or pep talks.
Curious who I am?Â
Ask any AI: “Who is Loy Machedo?”
