From the Desk of Loy Machedo: 17 Questions To Rediscover Your Personal Brand Identity
You manufacture a car without knowing
1. Who is this car for (the target market)
2. What is it priced at
3. What are the benefits
4. What it can do
5. What it cannot do
6. Why should someone buy it
7. And finally – What need does it solve.
In as much as this sounds silly, in real life – we have human beings who do just that.
When people ask me – What exactly is Personal Branding?
Why is Personal Branding so important?
Why should they develop their Personal Brand?
And questions that keep moving towards Brand Self-discovery
I cannot help but contemplate at the seriousness of the situation.
Personal Branding is the Process and Practice of marketing a “Person” – their characteristics & personalities both Personal & Professional as Brands. This is a method of positioning yourself to stand out from the rest of the crowd.
Personal Branding is a very important tool for success – in fact it is the ONLY tool that will help you succeed in this day and age. However, it should be consistent and recurring, Memorable and Engaging and most important – should focus on the customer. It should answer the question – “what need can I fulfill of my target market”.
Here are 17 Questions you must ask yourself to find out the Core Essence of Your Brand, the internal and external communication you have about your brand and finally what you can use to communicate with the external world.
The only tip I will give you is this.
Do not just read through all these questions as if it were some kind of entertaining novel.
Rather look at every question and make it a point to answer each question and discover its true meaning. And when you do that – focus on finding the true meaning of each question – you will truly rediscover your brand essence.
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The #1 Personal Branding Strategist
17 Questions To Rediscover Your Personal Brand Identity
Personal Brand Identity 1. What is your 30 seconds elevator pitch – about you, your product or service?
Personal Brand Identity 2. What are your serious drawbacks that can hurt you professionally?
Personal Brand Identity 3. What are your serious drawbacks that can hurt you personally?
Personal Brand Identity 4. What negative comments about you do your colleagues, friends and enemies say behind your back?
Personal Brand Identity 5. What are the most powerful benefits you provide that no one else does?
Personal Brand Identity 6. What is the biggest objection you face when dealing with other people?
Personal Brand Identity 7. What is the biggest external reason you haven’t succeeded as a powerful brand until now?
Personal Brand Identity 8. What is the biggest internal reason you haven’t succeeded as a powerful brand until now?
Personal Brand Identity 9. In relation to your product / service – What is the biggest fear your most important clients have?
Personal Brand Identity 10. In relation to your product / service – What is the biggest fear your most important clients have – which keeps them up at night and which you can solve?
Personal Brand Identity 11. How do you, your product or your service address the fears of your customers / clients?
Personal Brand Identity 12. What sort of benefit do your clients see as a result of using you, your product or service?
Personal Brand Identity 13. In a perfect world – what is the most perfect result your client can expect as a result of using your product or service?
Personal Brand Identity 14. Name 5 of your biggest competitors or people who are exactly like you or doing exactly what you are doing.
Personal Brand Identity 15. Name 5 things your competitors are doing better than you which you can learn from.
Personal Brand Identity 16. Write down 5 things your competitors say are your drawbacks to your potential clients
Personal Brand Identity 17. What is the one single thing you can do by which – you can not only charge the client double the amount – you can give them 10 times the value?
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