Suhel Seth is the Managing Partner of Consultancy Counselage India, an author, a socialist who regularly appears on Indian News Channels and a columnist who writes for several top notch publications like Daily News and Analysis, Pune Mirror, Mumbai Mirror, The Financial Express, The Financial Times, London Times, Business India, The Hindustan Times, and The Indian Express.
I read his first book – Get To The Top: The 10 Rules For Social Success a year ago.
Suhel Seth’s ‘Get To The Top’ is all about exuding mind games of superiority, communicating two-faced pleasantries and executing diplomatic strategies for politically calculative goals. Maybe for someone like me who is into the Science of Personal Branding – I found this book absolutely a worthwhile read. It made me go deeper into the sharp yet shallow minds of corporate manipulators and wealthy money infected bastards.
And that is why – when I found out he had published another book – I purchased it without thinking twice. After all – wouldn’t you want to read what else a well read, well spoke, good writer had to say about the inner workings of an exclusively snobbish, successful yet sinister society?
Now let me warn you before hand – if you are looking for a Spiritual Manuscript, a book that will expose you to your true inner calling, or make you a more complete individual – well then, don’t bother even going near this book. This book is all about money, success and corporate glory – all encapsulated in the guise of Leadership and Leaving behind a Legacy.
LOY MACHEDO’S BOOK REVIEW
The book features 21 of the Top Indian Business Tycoons:
The Change Architect Ratan Tata
Chairman of Tata Sons whose 2011-2012 Revenues touches USD $100,000,000,000 (100 Billion USD)
The Unstoppable Manget Mukesh Ambani
The Chairman & Managing Director of Reliance Industries Limited, Whose net-worth at USD $21.3 Billion makes him the richest person in India
The God of Big Things Anand Mahindra
Who is the Chairman & Managing Director of the USD $16.5 Billion Company – Mahindra & Mahindra Limited
The Takeover Titan Kumar Mangalam Birla
The Chairman of Aditya Birla Group, the USD $40 Billion Multinational Company that operates in 36 Countries Worldwide.
The Changeover Man Adi Godrej
The Chairman of Godrej Group – India’s leading multinational conglomerates valued at USD $1.875 Billion
The Phone-Man Sunil Bharti Mittal
The Chairman & Group CEO of Bharti Enterprises and Owner of Bharti Airtel – India’s Largest Telecom Operator & The 4th Largest Telecom Company in the World
The Two Bankers Deepak Parekh & Aditya Puri
Deepak Parekh – The Chairman of Housing Development Finance Corporation
Aditya Puri – The Managing Director of HDFC Bank.
Both who have won so many international awards & accolades together – it would take a whole page to note them all down!
The Rajah of Retail Kishore Biyani
The CEO of Future Group which has over 17 Million Square Feet of Retail Space in 90 Cities and 60 Rural Areas
The Hero Pawan Munjal
Who is the Managing Director & CEO of Hero Motocorp Limited – the World’s Largest Manufacturer of Two Wheelers since 2001
The Compulsive Entrepreneur Analjit Singh
Who is the Founder & Chairman of Max India Limited – A USD $2 Billion Company.
The Human Healer Kiran Mazumdar-Shaw
The Only Woman featured in this book – who is the Chairperson and managing director of Biocon Ltd – India’s leading biopharmaceutical company.
The Ultimate Hotelier P.R.S. Oberoi
Who is the Executive Chairman of the Board of East India Hotels Limited & Chairman of Oberoi Hotels Private Limited
India’s Youngest Billionaire Sanjiv Goenka
Chairman of the RP-Sanjiv Goenka Group
The Man Who Recreated An Entire City K.P. Singh
Who is the Chairman of Delhi Land Finance Limited– India’s Real Estate Company, the Richest Real Estate Baron and the 8th Richest Person in the World
The Man In The Sky Naresh Goyal
The Founder of Jet Airways – The 2nd Largest Airlines In India.
The Online Maverick Kunal Bahl
A Wharton Business School Graduate, the Co-Founder & Chief Executive Officer of Snapdeal – India’s Largest Online Market Place which features 60,000 Products and caters to 40 Million Members.
The Max Man Rahul Sharma
Co-Founder & CEO of Micromax Infomatics Limited – the 10th Largest Mobile Phone Company In the World.
The Ultimate Consultant Rajiv Memani
Who has been associated with Ernst & Young for almost 20 years and who took over as the Chairman in 2005. It was under his leadership EY became India’s Largest & the World’s 3rd largest professional services firm.
The Man Who Took Off Aditya Ghosh
From being a Lawyer to building India’s Most Profitable Airline Company – IndiGo
The Cola Man Atul Singh
The Group President, Asia Pacific of the Coca-Cola Company since 2013 who was responsible for the company’s turn around in India.
LOY MACHEDO’S MOMENT OF TRUTH
So is this a worthwhile purchase?
In all the examples, in this book you will find one common thread:
• Billion Dollar Successes
• Global Awards & Recognition
• Awe Inspiring Stories of Overcoming Obstacles
• Personal Anecdotes
• Tit-Bits of their personal lives
• Extraordinary Research & Facts About them
• Advice & Suggestion on How They Succeeded
And each Chapter being around 5 pages at its maximum length – you will find this to be a rather enjoyable read.
However, on the downside, you cannot but help feel that the author did his best to ‘kiss-ass’ so to speak of the Rich and Famous – after all who wouldn’t want his name to be in the Must-Invite-Exclusive-Guest-List of the ‘Whose-Who’ among the Indian Billionaires?
But should that discount this book for what it is?
However, is this a scientific journal on how to succeed or make it big or to inspire the world?
What I felt was that this book was ‘Chicken Soup For The Money Minded Corporate Soul’ that the author managed to put together to keep the readers interested – especially those whose lives are engaged in making money, wanting to climb the corporate ladders – and for those who derive inspiration from cherry-picked examples of a handful number of people out of a planet where 7 billion people live.
LOY MACHEDO’S OVERALL RATING
It was an interesting read for as long as it lasted and it was intriguing enough for me to want to complete reading the book. Light, Fun, Fact-Filled, Engaging. More like a mini-wikipedia of all the greats of India.
6 out of 10
Personal Branding Strategist